01
Global Sports Media Brand · Social & Digital Strategy
73% YoY Growth in Advertising Value
A 15M-plus person fanbase across three markets, and social content that was working hard without working smart. I rebuilt the strategy from scratch: brand voice guidelines, a social KPI framework, and a measurement model that finally connected partnership content to actual revenue. The 73% YoY jump in advertising value didn't come from posting more. It came from building the right infrastructure, then letting the team run with it.
73%
YoY advertising
value increase
02
Fortune 500 Tech Platform · Media Strategy & Planning
$80M+ Global GTM Media Operation
Led the global GTM media operation for one of the world's largest tech companies across 30+ countries. The team didn't exist yet. I built it, scaled it 140%, and activated across North America, EMEA, and APAC simultaneously. The point was never just the campaign work. It was building something that would keep running well after I left. That's what we did.
$80M+
Annual media
budget led
03
Professional Women's Sports Franchise · Brand & Integrated Marketing
Brand Repositioning at the Franchise Level
Joined a franchise with real history and real potential that needed someone to rebuild the foundation. Led the full repositioning: identity, market narrative, media buying, agency relationships. Surpassed single-game ticket revenue goals ahead of schedule. For the first time, the organization had a written, multi-year plan for returning to top-valued status in the league.
04
Your Project · Next
Let's build something together.
Every project on this page started with someone deciding it was time to do things differently. If you're at that point, a rebrand, a launch, a team that needs direction, I'd like to hear about it.
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