Strategic Marketing & Digital Leader

AshleyWandishin.

Driving brand growth, digital transformation and audience engagement across tech, sports, and entertainment.

Marketing infrastructure that scales

Teams that don't need managing twice

Work that outlasts the engagement

Previous Clients

GoogleWNBA World Surf LeagueAmazon Studios Fox Entertainment and Sports

Marketing Strategy · GTM Leadership · Digital Transformation · Social & Digital Strategy · People Leadership · Global Marketing · Data-Driven Growth · Fractional CMO · Content Innovation · Paid Media · Marketing Strategy · GTM Leadership · Digital Transformation · Social & Digital Strategy · People Leadership · Global Marketing ·

About

The
full
picture.

Ashley Wandishin

Strategic Marketing Leader

Strategic Marketing and Digital Leader driving brand growth, digital transformation, and audience engagement across tech, sports, and entertainment, including Google, WNBA, World Surf League, and Amazon Studios.

Proven success leading go-to-market strategy, brand repositioning, and content innovation that deliver measurable results, including a 73% YoY increase in advertising value and multi-million dollar revenue gains. With 6+ years of people leadership, I build high-performing, cross-functional teams that blend creative vision with data-driven execution.

Work with Me

Portfolio & Case Studies

Selected Work.

Global Sports Media Brand · Social & Digital Strategy

73% YoY Growth in Advertising Value

A 15M-plus person fanbase across three markets, and social content that was working hard without working smart. I rebuilt the strategy from scratch: brand voice guidelines, a social KPI framework, and a measurement model that finally connected partnership content to actual revenue. The 73% YoY jump in advertising value didn't come from posting more. It came from building the right infrastructure, then letting the team run with it.

73%

YoY advertising
value increase

$10M+

Revenue
impact YoY

Global key
markets

Fortune 500 Tech Platform · Media Strategy & Planning

$80M+ Global GTM Media Operation

Led the global GTM media operation for one of the world's largest tech companies across 30+ countries. The team didn't exist yet. I built it, scaled it 140%, and activated across North America, EMEA, and APAC simultaneously. The point was never just the campaign work. It was building something that would keep running well after I left. That's what we did.

$80M+

Annual media
budget led

140%

Team
scale

Professional Women's Sports Franchise · Brand & Integrated Marketing

Brand Repositioning at the Franchise Level

Joined a franchise with real history and real potential that needed someone to rebuild the foundation. Led the full repositioning: identity, market narrative, media buying, agency relationships. Surpassed single-game ticket revenue goals ahead of schedule. For the first time, the organization had a written, multi-year plan for returning to top-valued status in the league.

Multi-yr

Strategic
roadmap

Your Project · Next

Let's build something together.

Every project on this page started with someone deciding it was time to do things differently. If you're at that point, a rebrand, a launch, a team that needs direction, I'd like to hear about it.

↗ Get in touch

Experience & Credentials

Résumé.

Want to connect? View my full profile on LinkedIn.

View on LinkedIn

Professional Experience

Strategic Marketing Advisor / VP of Marketing

2025 – Present

Freelance

Partnering with founders and executive stakeholders across B2B and emerging tech to build the marketing infrastructure companies need to scale. VP of Marketing for an AI platform: authored full brand architecture, master narrative, and sales enablement library. Strategic Marketing Advisor to a portfolio of multi-brand industrial companies, surfacing gaps across demand generation, conversion, and fulfillment.

Global Director, Social/Digital Strategy

2023 – 2025

World Surf League · Integrated Marketing

Led the global revamp of social strategy, GTM, and content marketing framework for a 15M+ community across the US, Brazil, and Australia. Built a partnership marketing valuation framework that drove significant YoY growth in advertising value. Co-developed the league's Brand Voice & Tonality framework and Enterprise Social KPIs.

Head of Marketing & Brand, Senior Director

2022 – 2023

WNBA / Los Angeles Sparks

Led brand repositioning and market narrative strategies, overseeing Marketing and Creative. Surpassed single-game ticket revenue goals ahead of schedule and developed a multi-year strategic marketing plan covering brand positioning, content, creative, advertising, data, and staffing.

Director, Media Strategy & Planning

2020 – 2022

Media.Monks / Google

Directed a large-scale global GTM media operation for Google, leading a 40+ person team across NORAM, EMEA, and APAC with activations in 30+ countries. Scaled the team substantially and developed the agency model now used across multiple markets.

Paid Media Supervisor

2019 – 2020

Mullenlowe Mediahub / Fox Entertainment and Sports

Day-to-day lead of the Paid Social team for a major entertainment account. Planned and executed large-scale paid media across awareness, consideration, and conversion objectives. Formed new platform partnerships and led beta programs.

Notable Projects

Theatrical First-to-Market Chatbot Activation on Reddit — platform's highest organic engagements (+42K) with Operam, Inc. + Orion Pictures.

Social Valuation Strategy Framework — $10M+ revenue impact YoY with World Surf League.

Optimized Operational Prototype Agency Framework for Global Media Best Practices with Media.Monks / Google.

Ready to work together?

Work with Me