13+ years of transforming brands, leading teams, and driving measurable growth across global markets.
Partnering with founders and executive stakeholders across B2B and emerging tech to build the marketing infrastructure companies need to scale.
VP of Marketing for an AI platform operating in a large, channel-distributed dealer ecosystem. Authored full brand architecture, master narrative, and sales enablement library, including taglines, boilerplate, objection handling, and an executive one-pager. Partnered directly with founders through V1 site development and developer handoff.
Strategic Marketing Advisor to a portfolio of multi-brand industrial and construction companies. Built a sales enablement and signal orchestration diagnostic that surfaced gaps in customer data, attribution, and pipeline visibility, and mapped process inefficiencies across demand generation, conversion, and fulfillment into actionable recommendations. Led a follow-on multi-brand web content audit across brands and markets in Europe and North America, translating findings into board-ready consolidation recommendations.
Led the global revamp of social strategy, GTM, and content marketing framework for a 15M+ community across the US, Brazil, and Australia. Managed Social Creative Agency and partners to build English and Portuguese language digital properties across key regions in North America, LATAM, and APAC.
Built partnership marketing measurement guidelines and a valuation framework that drove significant YoY growth in advertising value alongside organic engagement. Co-developed the league's renewed Brand Voice & Tonality framework and Enterprise Social KPIs. Launched content testing programs that strengthened first-party data, analytics, and social listening across functions.
Led the franchise's brand repositioning and market narrative strategies, overseeing Marketing and Creative. Delivered strong season-over-season growth in social engagement and impressions, and surpassed single-game ticket revenue goals ahead of schedule during the '23 season through integrated marketing strategies.
Developed a multi-year strategic marketing plan covering brand positioning, content, creative, advertising, data, and staffing; aimed at returning the franchise to top-valued status. Managed P&L and external media and creative agency relationships, including RFPs and hiring of a sports-focused, data-driven agency.
Directed a large-scale global GTM media operation for Google, leading a 40+ person team across NORAM, EMEA, and APAC with activations in 30+ countries. Scaled the team substantially and developed the agency model now used across multiple markets.
Delivered media innovation frameworks, testing agendas, and MMM integration linking media investment to product KPIs and OKRs. Co-led agency and vendor relationships and spearheaded training programs to upskill a large cross-functional team in strategy, analytics, and acquisition best practices.
Day-to-day internal lead of the Paid Social team for a major entertainment account, with frequent client and vendor communication across media and creative. Planned and executed large-scale paid media covering awareness, consideration, and conversion objectives, alongside a structured measurement agenda in partnership with Analytics.
Onboarded and led the paid social strategy team in forming new platform partnerships and testing betas/alphas, strengthening Fox Entertainment and Sports' market position.